Talk about hitting the deck running! I officially “started” my Vodafone World of Difference position as the Fundraising and Event manager for Breath4CF on January 6th and with only 2 months until our signature event for the year it’s straight into it.
Breath4CF is the official charity for Ironman New Zealand and this year (as we did last year) we’ll be working with as many athletes as we can in the event encouraging them to race not just for themselves but also for the official charity. We ask each athlete to race the 226km but also raise $226.00. Our goal is to fundraise $100,000 which is enough to support the sport and physical activity grants each and every person in New Zealand with cystic fibrosis for a whole year.
Most of January was spent doing the necessary planning and organising to be able to co-ordinate this massive event. One of the unique and highly successful things we do is match athletes up with children and young adults with CF from all over New Zealand. We create a “buddy” system where the athletes feel personally involved with a child who they are fundraising to assist. This year we have over 60 people with CF involved in the buddy system and it’s a major co-ordination effort to write profiles on each child and match them with an appropriate athletes. Not all the families can make it to Taupo for the race so this is one way that they can be involved but without having to leave home.
January also saw the continuation of a wave of publicity with Woman’s Day doing a double page story on my family.
This month I also undertook a number of speaking engagements one of which was in Singapore. This was very exciting as it gave me a chance to take my story and that of cystic fibrosis to another international audience and I was also given the opportunity to look at an international fundraising opportunity for Breath4CF. Other speaking opportunities were to various groups of athletes around New Zealand including a training camp of Ironman athletes in Taupo.
A great deal of planning and work also went into branding and collateral development this month, trying to tie together the look feel and properties of the breath4CF brand. As part of this I’m thrilled to bring to New Zealand the international charity fundraising phenomenon - charitable wristbands. These bright silicon bands are impressed with words that pass on the “message” benefiting the charitable cause. The bands are a HUGE hit overseas where more than 30 million units have been sold for a variety of charities. The Breath4CF ones are bright red and are impressed with the words I USE MY BREATH4CF. We have had these made particularly for athletes but they will be on sale in retail stores very soon.
Initial planning and enquiries have also been made to scope my study trip for April. I was fortunate to meet with the people from the London Marathon when they were in NZ in January and spend sometime working out the best plan for my visit. There is so much to learn and the examples that are being implemented internationally are very interesting. I can’t wait to get there and see them in action.
More next month
Tracey


