One of my major goals for this year was to look at best practice and leading examples of athletic fundraising. Even before I started looking for opportunities to study there was already one event at the top of the list. The London Marathon. Why? Well this is an event where 100,000 people apply to partcipate, but there are only 3 ways you qualify. Either you are fast, you are lucky (and you get a ballot slot), or you enter via the charity ‘golden bond’ system. All places are snapped up months in advance of the event and there are huge wait lists. The event has become a cultural icon in the UK with virtually every runner completing the distance not only for themselves but for their chosen charity, irrespective of if they have a charity starting spot or a ballot place. The level of fundraising activity is simply phenomenal. Around ?60,000,000 – yes sixty million pounds, is raised at this event for charities. Naturally I had to go and see it for myself, understand why and how it has reached this incredible level.
So I boarded an Air NZ long haul non-stop flight to London on April 10th bound for the London Marathon. Thanks to a nice upgrade courtesy of Air NZ I arrived ready to hit the streets and from that moment on I didn’t stop talking! (Hahahaha – for those that know me why you are not surprised.) I spent 4 straight days at the Marathon Expo visiting various charities, eventually collecting 16kilos of brochures, flyers and athletic/event/charity fundraising materials. On one of those days I spent the entire day surveying athletes, asking 150 people the same set of questions. Then each day I dragged my weary self back via the tube to Paddington Station and wrote up my notes. The event itself was highly charged and quite emotional seeing such levels of passion and vibrancy. It is an elite race, BUT it’s more than that. It is absolutely an event where participation is what counts and making a difference is next on the list. Entrants wear with pride their charity vests, run in fancy dress or design ways to make a statement that they are using their experience to help others. It’s very humbling.
Post race I visited a number of charities in their offices including the British Heart Foundation, The CF Trust (of course), Children with Leukaemia and Sight Savers to name just a few.
Arriving back to New Zealand 2 weeks later I was able to reflect on the opportunity.What it gave me is best summarised as firstly a glimpse at the future of athletic fundraising here in NZ, and secondly reassurance that Breath4CF is indeed on the right path. I bought back many ideas and now need to turn those into reality.
But first there is a small matter of Band Together. More on that next month. I also plan to travel to the USA later in the year to view some of the examples from that side of the world also.


