So ½ the year is already over, wow! I’d like to say, ‘where did that go?’ But I know the answer – it’s gone in blood, sweat but thankfully no tears. The first 6 months of 2005 have been amazingly productive e and June was no exception as we worked towards the end-of-month launch of “Band Together”.
First there was a small matter of packing the 55,000 wristbands that where hogging my garage into boxes of 50, then distributing them to 560 retail outlets around NZ. It all culminated in one very large and busy packing chain-gang. Basically if you had hands you were enlisted, and the garage rocked to radio tunes as we whiled the day away making box’s, stuffing them with bands, inserting posters and information brochures, packing them in to shipping outers, attaching packing slips and shipping labels, marking them off a myriad of check lists and then stacking them ready for the courier to pick up. The poor courier driver though – I think he nearly had a heart attack when he arrived the first time. Six van loads later he had finally collected them all to be whisked around the country. It will be very interesting in July to see how it goes and what the sales volume and re-ordering is like.
Our planned launch event didn’t happen for a number of reasons, but part of the launch strategy was some media activity which did result in Theresa Healy and I flying to Wellington to make a mid morning appearance on “Good Morning”. The bands and Cystic Fibrosis also made the TV3 news as a 3 minute news item so we were well pleased. We even have spotted a few people round town wearing our red bands including LIONS supporters (must be because they are red!) We sent several hundred bands to media and radio and celebrities as giveaways…now we have to just wait and see.
Lastly we had to get the website ready with content and images and an ordering system. Take a look http://www.bandtogether.co.nz/ it’s quite cool and has resulted in some early orders for the bands.
Oh and then there was my book……. Yes I have written a book and June 30th was the publisher’s deadline. I made it…….. and the initial feedback is excellent. Publication date is Oct 21st in stores and its being published by Random House. It is the story of my experiences with CF and the amazing Journey I have been on for the past few years…..but more on that next month.


