Vodafone Aotearoa Foundation takes a new name, Te Rourou

Lani Evans, Head of the Foundation, explains why this new name embodies the vision of an Aotearoa where all rangatahi thrive

Yesterday, as part of our Matariki celebrations, we proudly announced the Vodafone Foundation’s brand new name: Te Rourou, Vodafone Aotearoa Foundation.

It’s a beautiful new name, and one that we believe reflects where we are, who we are and who we are striving to be. It’s a name that will help us embody the spirit and the intention of our vision – to create a more equitable Aotearoa for rangatahi.

The first part of our name, Te Rourou, comes from the rourou, a woven basket that is used to store or carry food. The Foundation has chosen to adopt this name as we liken the work we do to providing a resource that ‘nourishes the people’. Te Rourou also refers to a well-known whakataukī (proverb) that speaks of collaboration and shared contribution:

“Näu te rourou, näku te rourou, ka ora te iwi.”
With your food basket and mine, the people will thrive.

Symbolically, by adopting the name Te Rourou, we are drawing parallels to our Mäori development strategy, Whärikihia. The goal of Whärikihia is to weave Vodafone closer to Aotearoa, and the imagery of weaving is synonymous with a whäriki (a tapestry or mat) and rourou (a food basket).

March 28, 2017 Murupara, New Zealand. A woman learns the ancient craft of weaving bracelets from palm leaves at New Zealand’s Lake Aniwhenua.


The second part of our name change shifts us from New Zealand to Aotearoa. There are many reasons for this shift. It celebrates Te Reo Mäori, one of our three official languages and it aligns with where we have moved as Vodafone. But for me, what resonates most strongly, is a statement made by lawyer and activist Tina Ngata, who said that the shift from New Zealand to Aotearoa “…is a healing act of anti-racism, affirming the story that there were people living here before colonisation happens.”

Te Rourou, Vodafone Aotearoa Foundation is a name that represents both who we are, and more importantly, who we strive to become. Join us in celebrating this new era in the Foundation’s long history.


Vodafone is supporting a brighter future for our Invercargill rangatahi

In life, not everyone starts on an even playing field. Differences in opportunity, resources, community and upbringing can put us on remarkably different pathways, and in New Zealand, that means that 20% of rangatahi (young people) aged 12-25 are experiencing disadvantage or exclusion, locked out of opportunity by systems and situations they can’t control.

For Invercargill, this number is even higher – 30%. Incredible work is already happening locally to try and address the challenges young people are facing, and the Vodafone Foundation is so excited to join the mission, working together with the community to build a brighter future for these rangatahi and fast track their aspirations.

The Vodafone Foundation has chosen to invest significantly in Invercargill over the next six years, intending to improve areas such as grant funding, digital and network investment, connectivity, employment pathways, connection to culture, and supporting the work of the community – things that will have a phenomenal ripple effect. This will be a collaborative approach, working together with philanthropy, iwi, government, community and business.

The Vodafone Foundation is working to build strong community relationships, deepen our partnership agreement with Ngäi Tahu, and will also take advantage of the 5G rollout that will happen there.

About the Vodafone Foundation 

“Vodafone is extraordinary in this space,” says Lani Evans, Head of Foundation and Sustainability.

“We are one of the most generous corporate philanthropic organisations in Aotearoa and we have been building our skills and increasing our contribution over the last 19 years. When it’s possible for us to create better opportunities and a more equitable world for our young people, why would we not do everything we can to make that possible?”

“We have a goal of halving the number of excluded and disadvantaged people in Aoteaora, and it’s possible. Our work in Invercargill is a way of eating the elephant one bite at a time. We want to focus all of our energy, invest in one place and see how much we can really turn up the dial for young people down there. We can then use our learnings and success as a model for scale.”

About our work in Invercargill 

To kick-start Vodafone’s project, the Foundation will spend six months immersed in the community, building relationships in the region, listening to local perspectives on what is needed, and gathering insights into the dreams and realities of young people – what they want for themselves, their whänau and their communities, and what obstacles are getting in the way.

“These young people are overburdened and under-resourced. They don’t have access to the resources and opportunities that many of us take for granted, and our current systems and structures are not set up to welcome them and support them to succeed. These are young people who are not being served by the current state of the world,” Lani explains. Her team is passionate and positive about the amazing possibilities that lie ahead.

“It’s not our job to tell people what their lives should look like, it’s our job to listen and support people to live whatever life they envision for themselves and make sure they have the opportunities to do that.”

“The work we’re supporting has the power to not only change the life of a young person, but change the lives of their whänau and their community as well. It means better access to housing, better health, more plentiful resources, and so many more opportunities for themselves and their children. It impacts everything.”

Over the coming months, keep your eyes out for videos about the wonderful work the Foundation is doing to create brighter futures for our rangatahi.

The Foundation wants to hear from you! 

Did you grow up in Invercargill, have a personal connection to the place, or know someone who does? The Foundation would love to hear your story and learn about your experience! To share your story, please get in touch with Lani Evans at vodafonenzfoundation@vodafone.com.

Thriving Rangatahi Data-driven Perspectives

Thriving Rangatahi

Data-driven perspectives to contribute to a more equitable Aotearoa

We are pleased to release Thriving Rangatahi: Data-driven perspectives to contribute to a more equitable Aotearoa. We hope this paper will offer new insights that will help us collectively create a more equitable, thriving society for our tamariki and rangatahi.

To develop this paper, the Vodafone Foundation, in partnership with The Centre for Social Impact, Nicholsons Consulting and Deloitte, conducted an extensive literature review, engaged with community practitioners around Aotearoa and brought together a broad collection of government datasets that paint a picture of young people’s lives around the country. This process has provided us with a clear picture of what is happening now – how advantage and disadvantage is being experienced by tamariki and rangatahi people in different regions. It has also revealed the protective factors that are required for rangatahi to live great lives.

We don’t need to fix our young people. We need to fix the systems that view them through a deficit lens – systems which consistently exclude them from opportunities.

This paper aims to highlight the findings of our work to date and make recommendations that will help us move collectively towards a brighter Aotearoa. Our intention is not to prescribe actions – no one set of actions will get us to the changes we need. Instead, our goal is to influence a multitude of small and large decisions made by government, funders and community members each day; decisions that can collectively lead us to a more equitable and aspirational future.

We urge you to read the paper and reflect on the findings, to engage your sense of urgency, and to consider your role in creating the conditions for change.

Thriving Rangatahi Data-driven Perspectives Report

By Lani Evans, Head of Foundation & Sustainability

Where’s the team of 5 million for our rangatahi?

By Juliet Jones, Chair of Vodafone Foundation Board

We listened; we united; we sacrificed and we were kind.  Against many metrics, you could also say we won.  Covid-19 captivated the team of 5 million, joining us against an intangible force, which we hope we will one day overcome.

And when we do, is it possible that “Unite against Covid-19” could become “Unite for our rangatahi”?

One in five young people in Aotearoa experience exclusion and disadvantage.  As I write this, close to 180,000[1] young people will be experiencing material deprivation, struggling to find employment, engage with education, and navigate the justice system and protective services.  These young people are over-burdened and under-resourced.  The data tells us this year after year.  Yet this state of affairs persists and those at the frontline who witness the inequitable effects of Covid-19 know too well that, left as they are, things are likely to worsen.

We are a proud country and we have good reason to be.  We are in the top five rankings for the world’s most democratic countries[2]; we have been rated first for handling the pandemic more effectively than any other country[3]; we are one of the least corrupt countries in the world, high in political and press freedom[4].  Yet of the 41 developed countries in the latest Unicef report card we rank a dismal 35th for child and youth wellbeing[5].  Where’s the pride in that?

At the Vodafone Foundation we have a vision of an Aotearoa New Zealand where all young people have access to the resources and opportunities they need to thrive.  Our goal is to halve the number of young people experiencing disadvantage and exclusion by 2027.  Like many others, we are committed to creating an equitable Aotearoa and a brighter future for our rangatahi.  Our mahi involves partnering with community and leveraging the best of digital technology, but we can’t change these entrenched statistics on our own.  To be successful the team of 5 million must work together – we must make current levels of inequity culturally unacceptable.



A year ago, some pandemic predictions had 80,000 New Zealanders losing their lives if things had continued without Government intervention.  That eventuality wasn’t accepted by us and neither should it have been.  But neither should we accept that a large group of our young people live in material deprivation, struggle to find employment, experience racism and suffer from bias in our justice system.  I know none of us want that.

As the Prime Minister said in her first lockdown speech on 23 March 2020, “Together we must stop that happening, and we can…. We’re in this together and must unite against Covid-19.”   This is not about replicating daily press conferences or contact tracing apps, but about the collective might and the power of a nation when it comes together for a common humanitarian cause.

At the Vodafone Foundation, we will continue our mahi and I look forward to sharing more of that with you soon.  In the meantime, does this team of 5 million have it in us?


[1] Vodafone Foundation Thriving Rangatahi Population Explorer 2020 data
[2] The Economist’s annual Democracy Index, 2 February 2021
[3] Lowy Institute, 9 January 2021
[4] 2020 Corruptions Perception Index, Transparency International
[5] Unicef Report Card, published 3 September 2020

Unpacking Data

By Lani Evans, Head of Foundation & Sustainability

This article was originally published in the Philanthropy New Zealand magazine. Lani Evans, Head of the Vodafone New Zealand Foundation asks funders to take a moment and consider how to use data safely, effectively, and critically. Lani explains the difference between qualitative and quantitative, and considers the role of systemic bias, governance, context and narrative.

I am not a data scientist, but I do love data. Data helps us to tell stories and measure change, it helps us to gather insights, see trends and make decisions that prepare us for the future. But data also has a shadow side. It can narrow our thinking about people and places, and it can send us down unhelpful pathways that simplify and strip the nuance from complex and complicated problems.

Philanthropy, right now, appears to be in the midst of a data revolution, one that could fuel a new wave of innovation and social change. But in order to use data in safe and effective ways, we need to understand how to apply a critical lens and have critical conversations about its role within our work. And I’m not sure we’re doing that yet.

So where do we start? What should we be looking for or thinking about when interacting with data? For me there are five initial considerations that can help us look beyond the dashboard: the type of data itself; the potential for bias; governance; the wider context; and the narratives that frame the data and its use.

The first thing to think about is why the data exists, its accuracy and what it is designed to tell us.

The most accessible data tends to be quantitative – data that is mathematically precise and measurable, and shows up in numbers, scales or yes/no answers. This data is often collected without us really thinking about it – like the administrative data that’s produced during our interactions with the Government, or when we use our loyalty card at the supermarket. Quantitative data is super useful, and can be incredibly accurate, but it can over-simplify. This sort of data is “great for observing broad patterns and trends, but can miss nuances that would be obvious to the human eye, and which form an important part of the stories of individuals and communities” (Thea Snow, Nesta).

Qualitative data, by comparison, tends to tell a more layered story, using techniques that uncover people’s emotions, stories and worldviews. However, by its nature, good qualitative data is labour intensive to collect and analyse. As a result, sample sizes for qualitative studies tend to be small, which means that the findings shouldn’t be generalised beyond the research context, especially where populations are diverse.

The second consideration is the role of bias. Systemic bias is present in many commonly used datasets and can result in errors of interpretation at any stage in its life cycle – during collection, or analysis, or conclusion – leading us to incorrect or incomplete outcomes. We need to understand and account for biases when we’re drawing conclusions from data – we can’t simply trust that the data is representative. A lot of surveys, for example, are still completed using landline numbers listed in the phone book. This data collection method introduces bias immediately by excluding much of the youth demographic, and anyone who has unstable access to housing.

Our third consideration is governance. Just as we would complete due diligence on the governance of non-profits we fund, we should also examine the governance structures of both organisations offering us data, and the governance of the datasets themselves. Those collecting, analysing and sharing datasets should have thought about, and be able to answer questions on ethical frameworks, data security and storage, and safeguarding mechanisms.

Fourth is the question of the context that surrounds the information. We need to unpack the broader ecosystem of influences that sit around data – and understand what this means for causation, and correlation of actions with outcomes. Imagine comparing the April 2019 and 2020 traffic infringement statistics without including the broader context (i.e. lockdown). You could make an incredibly compelling, and incredibly inaccurate statement about the efficacy of a speed reduction process. Or, a classic example of the difference between correlation and causation – the observation that when ice cream sales increase, so do drownings. Warmer weather is the lurking variable here.

And finally, there’s the question of narrative. Data often tells us stories of deficits and disadvantage, not because the data is inherently measuring deficit, but because we frame it that way. Educational attainment, for example, is a strengths-based data point until you use it to compare groups of young people. When we frame that data in terms of “good” outcomes (tertiary-level attainment) versus “bad” outcomes (NCEA Level 1) we shape the data from a deficit perspective. Data can be used in a more mana-enhancing way, by looking holistically at a broader range of aspects of a young person’s life.

To use data effectively, we need to examine it, to understand its provenance, its failings and its biases. We need to make active choices about how we govern it, frame it, and the narrative that we use it to create. And this is just the start – there are plenty of other questions to ask, like how do we democratise and de-privilege data? And how do we ensure that data doesn’t reduce our thinking about people and problems to a single story?

The single story creates stereotypes, and the problem with stereotypes is not that they are untrue, but that they are incomplete. They make one story become the only story.”  – Chimamanda Ngozi Adichie

“E koekoe te tüi, e ketekete te käkä, e kükü te kererü” – the tüi squawks, the käkä chatters, the pigeon coos. They are all birds, but it’s the differences in their songs and stories that make them special. We need to understand if the data we’re using is telling us about birds, or about kererü. And then we need to go and spend time in the forest ourselves, and ask the kererü what it is they really want. If we don’t, we risk further entrenching the inequity that exists within Aotearoa.

Helping feed our homeless rangatahi this Christmas

Christmas is a magical time but it can also be stressful and lonely for those without a family to share it with and this year has been especially tough for many.

The Vodafone Foundation is asking you to help spread joy to our young people experiencing homelessness this Christmas by donating hot meals provided by our partner Lifewise. The Vodafone NZ Foundation will double every dollar raised.

$25 pays for 5 hot meals for the young people of Aotearoa who may not have a warm home to enjoy this Christmas. ? If you are in a position to help, we would appreciate you following the link: https://givealittle.co.nz/cause/lifewise-christmas-fundraiser-help-feed-aotearoas